Three Private Label (PL)
Module 1: Introduction to Private Labeling
- Understanding Private Labeling
- Benefits and Challenges of Amazon PL
- Overview of FBA (Fulfilled by Amazon)
Module 2: Product Research
- Tools for Product Research (Helium 10, Jungle Scout)
- Identifying Low-Competition, High-Demand Products
Module 3: Sourcing and Suppliers
- Finding Suppliers (Alibaba, Local Markets)
- Negotiating with Manufacturers
Module 4: Listing Optimization
- Writing Product Titles, Bullet Points, and Descriptions
- Importance of Quality Images and Keywords
Module 5: Basic Marketing
- Introduction to Amazon PPC
- Launch Strategies for Beginners
2. Advanced Amazon Private Label
Module 1: Deep Dive into Product Research
- Advanced Tools and Techniques for Product Selection
- Understanding Market Trends and Customer Behavior
Module 2: Customizing and Branding Products
- Differentiating Your Product in a Saturated Market
- Building a Unique Brand Identity
Module 3: Advanced Listing Optimization
- Using A+ Content for Better Conversions
- Advanced SEO Techniques for Ranking
Module 4: Marketing and Advertising
- Advanced Amazon PPC Campaign Management
- Leveraging External Traffic (Social Media, Influencers)
Module 5: Scaling the Business
- Expanding to International Markets
- Managing Multiple Products and Niches
3. Walmart and Shopify Private Label
Module 1: Introduction to Walmart and Shopify
- Differences Between Amazon, Walmart, and Shopify
- Choosing the Right Platform for Your Business
Module 2: Product Selection
- Finding Profitable Niches for Walmart and Shopify
- Tools for Product Research Specific to Each Platform
Module 3: Store Setup and Optimization
- Setting Up Shopify Stores (Themes, Navigation, Checkout)
- Walmart Listing and Optimization
Module 4: Marketing and Traffic
- Running Ads on Shopify (Google Ads, Facebook Ads)
- Walmart Advertising Options
Module 5: Fulfillment and Scaling
- Managing Inventory and Fulfillment for Walmart/Shopify
- Scaling Through Automation and Outsourcing