Digital Marketing (6-Month Course)
Introduction, SMO, and Social Account Creation
Week 1: Introduction to Digital Marketing
Day 1
- Overview of Digital Media.
- Types of Marketing and Digital Marketing.
- Important Software and Extensions for Digital Marketing.
Day 2
- What is SMO? Why do we need it?
- Profile Optimization for Social Media Platforms.
Week 2: Social Media Content Strategy
Day 1
- Purpose of Different Social Platforms.
- Writing Post Captions and Structuring Posts.
Day 2
- Role of Hashtags.
- Understanding Content Ideas and Schedule Posting.
Week 3: Account Analysis and Social Account Creation
Day 1
- Account Analysis and KPI.
- Creating Social Accounts (Facebook Page, Instagram Business Profile).
Day 2
- Creating LinkedIn Page, YouTube Channel, Google Ads Account and TikTok Account.
Week 4: Introduction to Canva Basics
Day 1
- Canva Account Creation and Why Canva for Design?
Day 2
- Understanding the Canva Dashboard.
- Designing Static Posts.
Graphic Designing and Facebook Marketing Basics
Week 5: Graphic Designing Essentials
Day 1
- Designing Social Media Banners for Facebook, YouTube, and LinkedIn.
- Thumbnail Creation for YouTube.
Day 2
- Video Editing and Creation with Canva.
- Introduction to Camtasia for Video Creation.
Week 6: Facebook Marketing Basics
Day 1
- Setting Up Facebook Ads.
- Basic Terminologies in Facebook Ads.
Day 2
- Facebook Ads Manager vs. Business Manager.
- Creating Business Manager and Adding Payment Methods.
Week 7: Facebook Marketing Setup
Day 1
- Understanding Facebook Pixel and Connecting it with a Website.
Day 2
- Competitor Facebook Ads Research/Spying.
- Facebook Ads Hierarchy Overview.
Week 8: Advanced Facebook Marketing
Day 1
- Creating Facebook Ads Step-by-Step.
- Campaign Objectives and Location Targeting.
Day 2
- Understanding Buyer Personas.
- Facebook Audience Types and Custom Conversions.
Facebook Advanced and Instagram Marketing
Week 9: Funnels and Carousel Ads
Day 1
- Funnel Concept in Facebook Ads.
- Creating Lookalike Audiences in Facebook Ads.
Day 2
- Carousel Ads Setup and Static vs. Video Post Ads.
Week 10: Facebook Campaigns
Day 1
- Facebook Ads for Product.
Day 2
- Facebook Ads for Services.
Week 11: Instagram Marketing
Day 1
- Types of Instagram Accounts.
- Optimizing Instagram Bio and Selecting a Profile Name.
- Competitor Analysis and Role of Hashtags on Instagram.
Day 2
- Instagram Campaigns Creation.
Week 12: TikTok Marketing
Day 1
- Creating TikTok Ads Account.
- TikTok Account Review Checklist and Structure of TikTok Ads.
Day 2
- TikTok Pixel Setup and Creating Events.
TikTok, LinkedIn, and Snapchat Marketing
Week 13: TikTok Marketing and LinkedIn Marketing
Day 1
- TikTok Campaigns Creation.
Day 2
- Create LinkedIn Profile and Page.
Week 14: Snapchat Ads
Day 1
- Run Lead Generation Campaign on LinkedIn.
Day 2
- Overview and Setup of Snapchat Ads.
Week 15: Google PPC Basics
Day 1
- Introduction to Google Ads.
- How Google Ads Work and Ad Rank Factors.
Day 2
- Types of Ads in Google Ads.
- Campaign Structure and Understanding Keywords.
Week 16: Google PPC Campaign Setup
Day 1
- Keyword Research for Services-Based Project.
Day 2
- Keyword Research for Product-Based Project.
Google PPC Marketing
Week 17: Google PPC Campaign Setup
Day 1
- Google Conversion Tracking.
Day 2
- Google Analytics.
Week 18: Google PPC Campaign Setup
Day 1
- Negative Keywords Concept.
- Google Ads Dashboard Overview and Basic Terms.
Day 2
- Creating Search Campaigns Step-by-Step.
Week 19: Advanced Google PPC
Day 1
- Creating Display Campaigns Step-by-Step.
Day 2
- Creating Smart Campaigns Step-by-Step.
Week 20: Advanced Google PPC
Day 1
- Creating P. Max Campaigns Step-by-Step.
Day 2
- Creating Video Campaigns Step-by-Step.
Email Marketing, SEO, and Freelancing
Week 21: Email Marketing Basics
Day 1
- Sources for Collecting Emails.
- Introduction to MailChimp.
Day 2
- Adding Subscribers to Audiences.
- Sending Automated Emails in MailChimp.
Week 22: Local SEO and Google My Business
Day 1
- Importance of Local Search.
- Creating and Optimizing Google My Business Profile.
Day 2
- Writing Perfect Descriptions, Services, and Posts.
- Adding Photos and Handling Reviews.
Week 23: Freelancing Essentials
Day 1
- Resume Creation and Writing Client Proposals.
- Finding Internships and Jobs.
Day 2
- Upwork Account Creation, Profile Approval, and Proposal Writing.
Week 24: Freelancing Advanced
Day 1
- LinkedIn Optimization for Freelancing.
- Creating Content and Finding High-Paying Clients.
Day 2
- Billing Process and Payment Withdrawals from Clients.
Frequently Asked Questions
1. What topics are covered in the Digital Marketing 6-Month Course?
This course covers a wide range of topics, including SEO, social media marketing, email marketing, pay-per-click (PPC) advertising, content marketing, web analytics, and branding strategies. You’ll also learn to create and execute effective marketing campaigns tailored to various audiences.
2. Is this course suitable for beginners?
Absolutely! The course is designed for beginners as well as those with basic knowledge of digital marketing. We provide step-by-step guidance to ensure learners at all levels can succeed and build a strong foundation.
3. Will I work on real-world projects during the course?
Yes, the course includes hands-on assignments and real-world projects. You’ll create marketing campaigns, analyze performance metrics, and develop strategies to address real-life business scenarios, ensuring practical learning alongside theoretical knowledge.
4. What tools and platforms will I learn to use?
You’ll gain expertise in popular tools like Google Ads, Google Analytics, Facebook Ads Manager, Mailchimp, Canva, and SEMrush, among others. These tools are essential for planning, executing, and monitoring digital marketing campaigns.
5. Do I get a certificate upon course completion?
Yes, upon completing the course and successfully passing the assessments, you’ll receive a Digital Marketing Certification. This industry-recognized credential can help enhance your professional profile and career opportunities in digital marketing.